For E-Mail surveys, all the respondent needs is a connection to an online service or other electronic mail provider.
Subjects for exploration include attitudes, awareness and usage of products and services; customer satisfaction; employee morale and job satisfaction studies; and, testing of advertising and new product/service concepts, names, packages, and logos.
Turn-around time is rapid and costs are significantly reduced versus more traditional methods of primary data gathering such as mall intercepts or telephone interviewing.